The CIQ premise is that great marketing is driven by strong consumer insight
You probably already know that, after all it’s what:
- The text books say
- The marketing success stories say
- Business leaders say:
The consumer is boss
Alan Lafley, Former CEO P&G
For every player in this industry,
understanding the consumer is
key
to success
Carl-Henric Svanberg,
President and CEO of Ericsson/Chairman BP from Jan 1 2010
Landau CIQ was created after observing that while everyone knew the theory, companies were finding it hard to be 'great' at Consumer Insight
Source: Conversation with marketers in the corridors of blue chip companies
CIQ believes 'Insight' is one of the most misused words and misapplied concepts in the marketing vocabulary
Landau CIQ was built from a passion for building consumer CIQ, not just amassing research reports. The company was founded to help companies become great at using insight to drive growth and strengthen their brands.
Find out more about CIQ solutions
- Because what an insight is, is often not really understood
- Because powerful insights are not easy to uncover
- Because capitalising on insights requires hard thinking, tenacity and some tough decisions
- Because getting the report in from the Agency is often only the beginning, not the end…
Landau CIQ's passion is for uncovering insights and applying them to your business challenges, making the CI culture an inspiring, entrepreneurial and confident force for change and growth within a company.
